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Emails people open on purpose.

Welcome sequences, launch sequences, promos, cart reminders and newsletters, with subject lines and preview text written for each one.

Welcome sequences

from$480

Single emails from $120. Launch sequences from $950.

7–10 business days for a sequence.

Welcome sequences

Single emails from $120. Launch sequences from $950. 7–10 business days for a sequence.

from$480

What we write

  • Welcome sequences
  • Nurture emails
  • Promotional emails
  • Abandoned-cart and re-engagement emails
  • Newsletter content
  • A subject line and preview text for every email

You're the sender

When the emails go out, you're the sender, and the rules are yours to meet. You need a physical mailing address in the footer, subject lines that don't lie about what's inside, and an unsubscribe link you honor within 10 business days. We write the copy to fit all that. Making sure the sending is lawful is on you.

What our terms say

Inbox preview

Three emails over a week, as they'd land. Subject line, preview text, and when it goes out.

Sample piece, written for this site

Sample sequence for an imaginary ceramics shop, written for this site

  1. Day 0

    Hello from the studio

    A short note about who makes the mugs.

  2. Day 3

    Why no two mugs match

    The glaze moves in the kiln. Here's what that means for you.

  3. Day 7

    How to look after it (it's not precious)

    Dishwashers, microwaves and what to do if it chips.

A welcome email

Sample piece, written for this site

Mossglaze Pottery (fictional ceramics shop)

Hello from the studio

Preview: A short note about who makes the mugs.

Thanks for signing up. You're now on a list that sends about one email a week, and you can leave it whenever you like.

Here's who you've joined. Mossglaze is a small pottery studio. Every mug, bowl and planter is made by hand, which is a polite way of saying no two are the same and we've stopped apologizing for that.

If you have a question about a piece, just reply. A person reads it.

More samples

Prices

Single email

Promo or newsletter, subject and preview text included.

from$120

Welcome sequence

3–5 emails.

from$480

Launch sequence

5–7 emails.

from$950

Launch Kit

Sales page, five-email launch sequence and eight social posts.

$2,300
Every price

Every email gets its subject line and preview text, written with the email, not after it.

How a project runs

Questions about email copy

Do you set up the automation?

No. We write the emails and the send order. You load them into your platform, or hand them to whoever manages it.

Do you write the subject lines too?

Every email gets a subject line and preview text. Want alternates to test? Ask and we'll write them.

Can you write an abandoned-cart flow?

Yes. It's usually three short emails, and it's priced as a sequence. Tell us what your platform triggers on and when.

What's on me, legally, once the emails go out?

You're the sender, so the address in the footer, honest subject lines and the unsubscribe handling are yours to cover. The note above has the details.

How long is a welcome sequence?

Three to five emails. Four is plenty for most lists. Over five, it's a launch or nurture sequence and is priced that way.

Can you match our newsletter voice?

Yes. Send three or four past issues and we'll write to them. If you don't like how they sound, say so and we'll help you change it.

What's the email for?

Tell us the goal and the list. We'll send a price.