Brief to final copy, step by step.
No mystery stages. Here's what happens, how long each piece takes, and who's holding the pen at each point (sometimes it's you).
The steps
You get in touch.
- Owner
- You
- Time
- A quote request gets a reply within one business day, a free copy review within three. Send the form or call.
Brief.
- Owner
- Both
- Time
- A 20 to 30 minute call, or a written brief if you'd rather. We ask about your customers, your offer, and the pages or voices you like and don't like.
Quote, agreement, deposit.
- Owner
- Both
- Time
- The quote is valid for 30 days. Work starts when you accept it in writing (email is fine) and the 50% deposit is in.
Research and outline.
- Owner
- Us
- Time
- Inside your turnaround, below. We read what you sent, look at your competitors, and map the copy before writing it. On bigger jobs we send the outline for a quick nod.
First draft.
- Owner
- Us
- Time
- Per the turnaround table. You get the draft by email in a document you can comment on.
Feedback, one consolidated round.
- Owner
- You
- Time
- Send it within 14 days of delivery. One set of notes from one decision-maker. We revise and send it back. You get two rounds.
Final delivery and invoice.
- Owner
- Us
- Time
- The balance is due within 14 days of delivery. Invoices go by email.
The copy becomes yours.
- Owner
- Us
- Time
- When the invoice is paid in full, we assign you the copyright in the final copy, in writing.
How long it takes
Business days, counted from when the deposit and your materials are in.
Single page or blog post
3 to 5 business days
Sales page or email sequence
7 to 10 business days
A site of 4 or 5 pages
2 to 3 weeks
Need it sooner? Rush is +25% for under 5 business days and +50% for under 48 hours. We quote it first, and we'll tell you if the date isn't realistic.
Revisions, defined
A round is one consolidated set of feedback, sent within 14 days of delivery. You get two. Revisions refine the copy inside the original brief: tone, clarity, structure, wording, facts you correct. A new direction, a new audience or extra pages is new work and gets its own quote. More rounds on the same brief are $85 an hour, quoted before we start.
Revisions are how we fix problems with the copy. They aren't a refund guarantee. The full wording is in our terms.
Ready, or not quite?
Tell us what you need and we'll put a number on it. Or send one page first and see how we think.