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One page, one offer, one ask.

A sales or landing page that makes a single case and ends with a single button. In your voice, not ours.

Sales and landing pages

from$900

Up to about 1,500 words. Longer is quoted.

7–10 business days.

Sales and landing pages

Up to about 1,500 words. Longer is quoted. 7–10 business days.

from$900

What you get

  • Five headline options
  • The full page copy
  • A call-to-action that matches the offer
  • An objections section
  • A follow-up email, if you want one (priced as a single email from $120, or included in the Launch Kit)

The page in order

Every sales page has the same seven blocks. Here's what each one does, and what you bring for it. The proof is yours. We don't invent it.

  1. Headline

    Names the buyer's problem or the promise, in the words they'd use.

    You bring Who the buyer is and what they say when they describe the problem.

  2. Problem

    Shows we understand where they are right now.

    You bring The questions customers ask you before they buy.

  3. Offer

    Says exactly what they get, in plain nouns.

    You bring What's included, how it's delivered, what it isn't.

  4. Proof

    Gives a reason to believe you. Quotes, numbers, photos, credentials.

    You bring Your real testimonials and numbers, with permission to use them. We never write them. Where proof is missing, the page leaves a marked slot.

  5. Objections

    Answers the hesitations before they become reasons to leave.

    You bring The three reasons people say no.

  6. Price

    States it and explains it. Hiding it costs more than showing it.

    You bring The price, terms and any refund policy you actually offer.

  7. The ask

    One button, one next step, no second guessing.

    You bring The action you want, and where the button goes.

The top half of a sales page

Sample piece, written for this site

Kettle and Crumb (fictional six-week home-baking course)

You can bake bread. Nobody's shown you how yet.

Kettle and Crumb is a six-week course for people who have never baked a loaf, or tried once and made a brick. Or both.

Here's how it usually goes
You find a recipe with fourteen steps and a word like "autolyse." You follow it anyway. The dough sticks to everything, the loaf comes out flat and a little sad, and you decide bread is something other people do.

It isn't you. Most recipes are written by people who've baked for so long they forgot what they didn't know. They skip the part where you learn what dough is supposed to feel like.

What we do instead
One loaf a week, each slightly more ambitious than the last.

More samples

Prices

Sales or landing page

Up to about 1,500 words. Longer is quoted.

from$900

Launch Kit

Sales page, five-email launch sequence and eight social posts.

$2,300
Every price

Where your proof is missing, the page says so in a marked slot. We don't make up testimonials.

How a project runs

Questions about sales copy

Can you write the testimonials?

No. Testimonials have to come from real customers who agreed to be quoted. Send us what you've got, and the page will mark where proof is still missing.

Can you promise the page will convert?

No. We write a page that makes the case clearly. How it performs depends on your offer, your price and your traffic.

Do you build the page?

No. We write it and hand it over in sections your designer or page builder can drop in.

Can we test two headlines?

That's why you get five options. Run two against each other in whatever tool you use, and keep the one that wins.

What does the Launch Kit cover?

A sales page, a five-email launch sequence and eight social posts, written together so they say the same thing. $2,300.

How do rush jobs work?

A sales page can be faster than 7 days if we have room. It costs +25% under 5 business days or +50% under 48 hours, and we confirm the date and the cost before you pay anything.

Got an offer to sell?

Describe the offer and send what proof you have. A quote lands in your inbox.